Privacy Policy

© Copyright 2012–2028 BusRoute. All Rights Reserved.

Last Updated: August 2026

Introduction 

At BusRoute, protecting your privacy is just as important as providing safe, reliable and professional coach and minibus hire services. Whether you're requesting a quote, making a booking, visiting our website or contacting our team, we are committed to handling your personal information responsibly, securely and transparently.

This Privacy Policy explains how BusRoute ("we", "our", "us") collects, uses, stores and protects your personal data when you:

  • Visit our website;
  • Request a quotation;
  • Book our transport services;
  • Contact us by phone, email or online forms;
  • Subscribe to marketing communications;
  • Apply for employment; or
  • Otherwise interact with BusRoute.

This Privacy Policy also explains:

  • What personal information we collect;
  • How and why we use your information;
  • The legal basis for processing your data;
  • Who we may share your information with;
  • How long we keep your information;
  • How we keep your data secure;
  • Your rights under UK data protection law;
  • Our use of cookies and website analytics; and
  • How to contact us if you have questions or wish to make a complaint.

BusRoute processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR) and other applicable UK privacy legislation.

For the purposes of UK data protection law, BusRoute is the Data Controller, meaning we determine how and why your personal information is processed.

If you are under the age of 18, please obtain permission from a parent or legal guardian before submitting any personal information through our website.

Definitions

For the purposes of this Privacy Policy:

Personal Data means any information relating to an identified or identifiable living individual. Examples include your name, email address, telephone number, home or business address, payment details and booking information.

Processing means any operation performed on personal data, including collecting, recording, organising, storing, updating, using, sharing, restricting or deleting it.

Data Controller means the organisation responsible for deciding how and why personal data is processed. BusRoute acts as the Data Controller for the information covered by this Privacy Policy.

Data Processor means a third party that processes personal data on behalf of the Data Controller.

Website refers to BusRoute's website, including all pages, quotation forms, booking forms and customer portals operated by us.

Cookies are small text files placed on your device that help websites remember information about your visit and improve your browsing experience.

You or Your refers to any individual who visits our website, requests a quotation, books transport services, contacts BusRoute or otherwise provides personal information to us.

Our Commitment to Your Privacy

We only collect personal information necessary to provide our services, improve the customer experience, comply with legal obligations, and operate our business efficiently.

We will never sell your personal information to third parties.

Where we share information with trusted service providers or business partners, we ensure appropriate contractual and security measures are in place to protect your data.

We continually review our privacy practices to ensure they remain compliant with current UK data protection laws and industry best practices.

How We Collect Your Personal Data

BusRoute collects personal information in several ways to provide, manage and improve our coach and minibus hire services.

We may collect personal data:

Directly from you

We collect information when you:

  • Request a quotation through our website, email, phone or other communication channels;
  • Make a coach or minibus booking;
  • Complete enquiry, booking or contact forms;
  • Provide passenger details or journey requirements;
  • Communicate with our customer service team;
  • Submit feedback, reviews, complaints or testimonials;
  • Subscribe to marketing communications; or
  • Enter into a business relationship with us as a supplier, operator or partner.

Automatically through website usage

When you visit our website, we may automatically collect certain technical information using cookies and similar technologies, including:

  • IP address;
  • Browser type and version;
  • Device information;
  • Operating system;
  • Website pages visited;
  • Time spent on pages;
  • Referral sources;
  • Website interaction data; and
  • Online preferences.

This information helps us understand how visitors use our website, improve website performance and provide a better user experience.

From third parties

In some circumstances, we may receive personal information from trusted third parties, including:

  • Corporate clients arranging travel on behalf of employees or guests;
  • Travel agents or event organisers managing group bookings;
  • Transport partners involved in fulfilling your journey;
  • Payment providers processing transactions; and
  • Publicly available business information sources.

How Your Relationship With BusRoute Affects the Data We Process

The type of personal information we collect depends on how you interact with BusRoute.

Customers

If you book our coach or minibus hire services, we may collect:

  • Full name;
  • Email address;
  • Telephone number;
  • Billing information;
  • Booking details;
  • Journey dates and times;
  • Pickup and drop-off locations;
  • Passenger numbers;
  • Special requests;
  • Accessibility requirements;
  • Payment details; and
  • Communication history relating to your booking.

Passengers

Where passengers are travelling as part of a booking, we may process:

  • Passenger names where required;
  • Boarding and travel details;
  • Accessibility information;
  • Special assistance requirements; and
  • Other information needed to safely deliver the service.

We only collect passenger information that is necessary for providing safe and suitable transport services.

Business Customers, Corporate Clients and Event Organisers

For organisations arranging transport, we may collect:

  • Company name;
  • Registered business address;
  • Company registration details (where applicable);
  • Main contact information;
  • Booking history;
  • Invoice details;
  • Payment information;
  • Contract information; and
  • Communication records.

Suppliers and Transport Operators

If you provide services to BusRoute, we may collect:

  • Business and company details;
  • Contact information;
  • Operator licence details;
  • Insurance documentation;
  • Driver information;
  • Vehicle and fleet details;
  • Compliance records;
  • Payment and banking information; and
  • Contractual information.

Website Visitors

When you browse our website, we may collect:

  • IP address;
  • Device and browser information;
  • Website usage activity;
  • Pages viewed;
  • Search terms used;
  • Cookies and tracking information; and
  • Technical performance data.

Our website may include links to external websites operated by third parties. We are not responsible for the privacy practices, security or content of those websites. We recommend reviewing the privacy policies of any third-party websites you visit.

How We Use Your Personal Data

BusRoute only processes personal data where there is a lawful reason to do so. We may use your information for the following purposes:

Providing transport services

Including:

  • Preparing quotations;
  • Processing bookings;
  • Arranging coach and minibus hire services;
  • Coordinating drivers and operators;
  • Managing passenger requirements;
  • Confirming journey details; and
  • Providing travel updates.

Customer communication

We may use your details to:

  • Respond to enquiries;
  • Provide booking confirmations;
  • Send operational updates;
  • Handle customer service requests;
  • Manage complaints; and
  • Request feedback about our services.

Service improvement

We may analyse information to:

  • Improve our website;
  • Enhance customer experience;
  • Monitor service quality;
  • Improve operational efficiency; and
  • Develop new transport solutions.

Safety, security and compliance

We may process information to:

  • Maintain passenger safety;
  • Prevent fraud;
  • Verify suppliers and operators;
  • Protect our business systems;
  • Investigate complaints or incidents; and
  • Meet legal and regulatory obligations.

Lawful Basis for Processing Personal Data

Under the UK GDPR, BusRoute relies on the following lawful bases:

Contractual Necessity

We process personal data where it is necessary to:

  • Provide your requested coach or minibus hire service;
  • Manage your booking;
  • Communicate important journey information; and
  • Complete contractual obligations.

Consent

Where required, we will request your permission before processing personal data, such as:

  • Sending certain marketing communications;
  • Using optional website cookies; or
  • Processing information for specific purposes.

You can withdraw consent at any time.

Legal Obligation

We may process personal data where required by law, including:

  • Financial record keeping;
  • Tax requirements;
  • Regulatory compliance;
  • Transport safety obligations; and
  • Responding to lawful requests from authorities.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, including:

  • Improving our services;
  • Managing customer relationships;
  • Protecting our business;
  • Maintaining website security; and
  • Communicating relevant service updates.

We always balance our legitimate interests against your privacy rights.

Marketing Communications

From time to time, BusRoute may send information about our services, offers, industry updates or travel solutions where permitted under UK privacy laws.

This may include:

  • Coach hire services;
  • Minibus hire solutions;
  • Corporate travel updates;
  • Seasonal transport offers; and
  • Business partnership opportunities.

You can unsubscribe from marketing communications at any time by:

  • Clicking the unsubscribe link included in our emails; or
  • Contacting us directly using the details provided below.

Unsubscribing from marketing messages will not affect essential communications relating to your bookings or services.

Sharing Your Personal Data

We may share personal information only where necessary to provide services, meet legal obligations or operate our business. Your data may be shared with:

Transport Providers and Drivers

Including approved coach operators, drivers and transport partners who help fulfil your booking.

Service Providers

Including:

  • Payment processing providers;
  • Website hosting providers;
  • IT and software providers;
  • Customer management systems;
  • Communication platforms; and
  • Security service providers.

Professional Advisers

Including:

  • Legal advisers;
  • Accountants;
  • Insurance providers; and
  • Professional consultants.

Authorities

We may disclose information to:

  • Government bodies;
  • Regulators;
  • Law enforcement agencies; or
  • Other authorities where required or permitted by law.

BusRoute does not sell, rent or trade your personal data to third parties.

All organisations processing data on our behalf are required to maintain appropriate confidentiality and security standards.

International Data Transfers

Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are implemented in accordance with UK GDPR requirements. These safeguards may include:

  • UK approved contractual protections;
  • Adequacy decisions recognised by UK law; or
  • Other approved legal mechanisms.

How Long We Keep Your Data

BusRoute retains personal information only for as long as necessary for the purposes it was collected. Retention periods may depend on:

  • The type of information;
  • The nature of our relationship with you;
  • Legal and regulatory requirements;
  • Accounting obligations;
  • Contractual requirements; and
  • The need to resolve disputes.

In most cases, customer and business records are retained for up to 7 years after the end of our relationship, unless a longer retention period is required by law.

When information is no longer required, it is securely deleted, anonymised or disposed of.

Your Data Protection Rights

Under UK GDPR, you have the right to:

Right of Access

Request a copy of the personal information we hold about you.

Right to Rectification

Ask us to correct inaccurate or incomplete information.

Right to Erasure

Request deletion of your personal data in certain circumstances.

Right to Restriction

Ask us to limit how we process your information.

Right to Data Portability

Request your personal information in a commonly used electronic format where applicable.

Right to Object

Object to certain types of processing, including direct marketing.

Right to Withdraw Consent

Withdraw consent where processing is based on your permission.

To exercise any of these rights, please contact us using the details below.

Keeping Your Data Secure

We take appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access;
  • Accidental loss;
  • Misuse;
  • Alteration;
  • Disclosure; or
  • Destruction.

Security measures may include:

  • Restricted access controls;
  • Secure systems;
  • Staff confidentiality obligations;
  • Data protection procedures; and
  • Regular security reviews.

If we become aware of a personal data breach that creates a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) and affected individuals where legally required.

Complaints

We aim to handle your personal information fairly, transparently and securely.

If you have concerns about how BusRoute processes your data, please contact us first so we can investigate and resolve your complaint.

You also have the right to contact the UK's independent data protection regulator:

Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

How To Contact Us

If you have questions about this Privacy Policy, your personal information or how we process your data, please contact:


Email: bookings@hirebusroute.com

Address: 5th Floor, 169 Great Portland Street, London, W1W 5PF, United Kingdom

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or data protection practices.

Any updates will be published on this page with a revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

If you require this Privacy Policy in an alternative format, such as large print or audio format, please contact us, and we will assist wherever possible.

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bookings@hirebusroute.comUK: +44 808 258 3949

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5th Floor, 167-9 Great Portland St, London, W1W 5PF, United Kingdom

Copyright © 2026 BusRoute. All Rights Reserved